Saturday, June 25, 2011

Without time, everything is nothing

In advertising, the works are divided to 2 main components. One is creative which creates the nice, beautiful and inspiring artwork. The other, called media, is the one putting the artwork in the correct media like magazines or newspaper to reach targeted consumers.

Well, that's advertising. I also notice the similarity in life. We can have a lot of great ideas, even a lot of courage to execute some crazy ideas that we believe can save the world. However, all these great ideas and big beliefs are just like the advertising artwork. If they are not shown, it is merely good in-house materials. All equal to nothing if we do not have the time to execute them. They become good ideas...and period. They will not turn into reality. It's just great 'in-brain' materials.

Hence, having the time to execute our ideas is one damn important job. How can we find time? one may asked. Look around us, look at the amount of time wasters we engage ourselves in. How much time was spent in talking over the phone, checking senseless emails, reading gossips that has totally nothing to do with us, spending the dreamy time in the toilet, applying the i-guess-may-work cream on the face and other treatments, making unnecessary decision on a shirt or blouse which is just a t-shirt to be worn as pyjamas....

Got the idea? Time aplenty my dear!