When we want to do something, it is influenced by 'pull' as well as 'push' factors. Pull factors are those that motivate us to do it while push factors are those that force us to take certain actions (change the status quo) or inaction (remain status quo).
Well, I'm sure we have experienced something new and when we meet our friends or relatives, we want to share with them how great the experience was and how eager we wanted them to have that experience. But many a time, the listener responded with "well, I'm not sure if I can do that" especially the new experiences that involved some action or some adrenalin rush. All sorts of reasons were tabled but you tried every way to explain logically or factually why it was not a concern. After a long discussion, the verdict was 'inaction'.
I am one of those guys who have tried convincing and through experience find out that the FEAR of something (push factor) cannot be overcome by FACTS. You can bring a stack of stats to convince a guy that flying is not as dangerous as it seems, in fact is safer than driving...but who cares? Fear doesn't recognize facts. So, if you are still trying to use facts to convince someone to overcome his/her fear, I recommend you stop it and stop now because it just doesn't work! While you are explaining and demonstrating the facts, the listener (or non-listener) is thinking about the dangerous outcome from the action).
So, what do we do? It is better that we acknowledge the fear of the person and then look for ways to reduce it. If a person is scared of flying, tell them that their fear is valid but usually it applies to small planes. The larger planes are safer. In other words, do not dispel the myth of the fear but rather show how to handle the fear in different situations. Simply put, acknowledge and reduce makes more sense than dispelling the myth as far as the listener is concerned. The key is to make sense and unfortunately, logic and facts do not make sense when a person is in fear.
If we think we are brave and it doesn't apply to us, we do have fears. Are we not afraid of some investment plans to commit but the financial planner keeps blabbering with facts? Are we not worried about switching a job in fear of the unknown environment?
So acknowledge and alleviate. These are the facts that FEAR find factual. The rest of data? Later :)